Michael Dietz

President and Founder of Dietz Sports & Entertainment . He founded Dietz Sports in 2003 and directs the day to day business operations of the firm, including Account Services, Business Development, Sponsorship Evaluations, Sponsorship Sales, Event Activation, College Athletics, Athlete and Coach Representations.  

Dietz received his law degree from Thomas Cooley Law School. He graduated from Western Michigan University (Business Administration, Cum Laude) where he was also captain of the WMU Basketball Team.  

Prior to starting Dietz Sports, Dietz worked for Ilitch Holdings’ Senior Management Team for 18 years. He worked with all Ilitch brands; Detroit Red Wings, Detroit Tigers, Little Caesars, Olympia Entertainment, Fox Theater, Second City, Comerica Park, Family Shows, Rockers Soccer, Concerts and Joe Louis Arena in various marketing, advertising, corporate sales and ticket sales positions. Michael has helped execute many successful marketing projects with many corporate and media clients. The key to the success of all these projects is the ability to forge strong relationships with his colleagues, clients, vendors and media partners. Dietz currently serves as a Board Member on the Detroit Sports Organizing Corp as well as the Donor Team for the 2024 Detroit NFL Draft. He was the former President of Oakland Hills Country Club (2021) and currently serves as the Co-Chairman of Future Golf Championships.

Nolan Emlaw

Nolan recently joined Dietz Sports as the Vice President of Brand Partnerships, focusing on building long-term client relationships, developing innovative brand integrations, and delivering measurable growth for both partners and organizations.

An experienced leader in sports marketing, strategic sponsorships and integrated media solutions, Nolan most recently served as Senior Director of Corporate Partnerships at the Detroit Pistons, and has also held various roles at Fox Sports, Comcast and Scripps Media.

Nolan graduated from Western Michigan University with a bachelor’s degree in marketing and journalism.

Addison Morgan

Addison serves as Partnership Coordinator at Dietz Sports & Entertainment, supporting the development and execution of strategic partnerships across sports, entertainment and NIL. In her role, she works on brand outreach, sponsorship development, partnership activations and marketing initiatives designed to create value for both clients and partners.

She is experienced with developing NIL partnerships for collegiate and high school athletes, helping connect athletes with brands through opportunities that align with their audiences and personal brands. Through her work at Dietz, she also supports partnership proposals, brand activation concepts and sponsorship strategies for organizations and corporate partners.

Addison is currently completing her Sports Management degree at the University of Tennessee, where she continues to build her experience and knowledge in sports business, marketing and partnership development.